This Privacy Policy describes and informs how Odontólogos de Vallarta, S.C. (hereinafter “PV Dental Healthcare”), uses and discloses certain information and data obtained either through our website www.pvdentalhealthcare.com (the “Site”), personally, by telephone, by electronic means or by mail. In some cases, PV Dental Healthcare may obtain such information and data from other sources or from third parties.

 The information contained herein is issued in accordance with articles 15, 16, 17 and 36 of the Mexican Federal Law on Protection of Personal Data Held by Individuals published in the Official Gazette of the Mexican Federation on July 5, 2010 (hereinafter the “Law”); the Mexican Regulation of the Federal Law on Protection of Personal Data Held by Private Individuals published on December 21, 2011 (hereinafter the “Regulation”); the Privacy Policy Guidelines published on January 17, 2013 (hereinafter the “Guidelines”) and other applicable provisions.

 Your data and information will be collected and stored by PV Dental Healthcare, with address at Ignacio L. Vallarta 322, Col. Emiliano Zapata, C.P. 48380, Puerto Vallarta, Jalisco, México, who will be responsible for the use and protection of your data and personal information, preserving it according to the rules of protection and confidentiality. If you share information with us, browse our Site or hire our services, it will be understood that you have reviewed, read, and accepted the terms of this document. 

1. Scope.

This policy applies to anyone who browses our Site or registers and/or hires our services, as well as to any person who contacts PV Dental Healthcare or makes his/her personal information and data available in any way, unless that particular action is subject to another privacy policy. 

Any information or data that is collected about identifiable or identified individuals will be considered as “personal information”. Then, the «holder» is any identified or identifiable person who communicates his/her data or personal information to PV Dental Healthcare by any means. 

It is the responsibility of the holder of the personal information, to ensure that the data or private information provided voluntarily to PV Dental Healthcare in a verbal, documentary, or electronic manner, is correct, truthful, and complete; and must inform PV Dental Healthcare in a timely manner, through the means indicated in this privacy policy, about any modification to keep the information updated. 

1. What data do we collect?

PV Dental Healthcare may collect and process personal information and documentation, including identification and contact information, such as full name, date of birth, address, sex, age, elector key number,  email, telephone, and federal taxpayer registry (RFC). 

PV Dental Healthcare may collect and process documents that include personal data, including passport, driver’s license, voting credential and tax id. 

PV Dental Healthcare will collect information considered as «sensitive data», in accordance with the provisions of section VI of article 3 of the Law, related to the current and future health status of the holder, his/her medical history and habits,, which will be treated with security and confidentiality. If the holder provides sensitive data, he/she must agree to provide it in advance and will leave PV Dental Healthcare free of any respective complaint or claim. 

These also include images and/or sounds obtained through the video surveillance system or any other technology to identify individuals or make them identifiable for their safety and of the people who visit us. 

When you browse our Site, we will also automatically receive your computer’s internet protocol (IP) address, to provide us with information about your browser and operating system, as well as information about your browsing on our Site. With your permission, we may also send you emails about our Site, our services, newsletters, and other updates. 

If you share information about third parties, be sure to obtain their consent prior to providing the information, as it is your responsibility and not PV Dental Healthcare’s. 

1. How do we collect your information?

PV Dental Healthcare may collect your information through any of the following ways: 

1. When you directly provide your information to PV Dental Healthcare, either personally, through the Site, or by any other legal means, whether electronic, optical, documentary, sonorous and/or visual.
2. When you respond to our requests, phone calls, emails, or messages.

1. From other sources permitted by law, such as phone books, references from other companies or individuals, public databases of any public or private entity or agency.

1. For what purposes do we use your information?

PV Dental Healthcare may access and use your personal information and data for the following purposes: (i) Identification and contact; (ii) Provide our services by any means; (iii) Provide medical and hospital care to the patient; (iv) Schedule appointments; (v) Generate medical records; (vi) Improve the experience on the Site; (vii) Billing and collection; (viii) Any other necessary action to fulfill the interests of PV Dental Healthcare regarding its relationship with the holder. 

Secondarily, we may use your personal data for the following purposes that are not necessary for the provision of our services nor for the functionality of the Site: (i) Conduct studies on your interests and behaviors to better understand your needs and interests so we can be able to offer a better client experience or provide you certain related to the relationship between the holder and PV Dental Healthcare; (ii) For marketing, advertising, satisfaction surveys and recommendations, and (iii) Communicate information about updates and events. 

If you do not agree with the secondary purposes, you may express your refusal to process your personal data with respect to such purposes via email to pvdentalhealthcare322@gmail.com  

1. Transfer and/or remission of personal data.

In order to duly comply with the purposes of this Privacy Notice, PV Dental Healthcare may disclose and/or transfer your information to its partners, holding, affiliated or subsidiary companies, whether national or foreign, present or future, as well as to third parties, that are service providers, advisors and/or consultants, national or foreign, who will have privacy policy equal or similar to PV Dental Healthcare’s, in order to maintain the security of your data. 

Likewise, PV Dental Healthcare may disclose and/or transfer your personal information and data on a corporate transaction (including mergers and acquisitions). In those cases, the potential acquirers, and the advisors (legal, accounting and/or financial) that are involved in the transaction could receive your information. We will only communicate your personal information and data to the necessary extent. 

PV Dental Healthcare may transfer your information to government agencies, as well as to third parties, when, at its sole discretion, considers it necessary or appropriate to: (i) respond to any legal claim process, (ii) protect its property and rights or even those of a third party, (iii) preserve the safety of the general public or any person, (iv) prevent or stop any illegal activity or that goes against morality and decency, and (v) to ensure compliance with the Law. 

In the case where PV Dental Healthcare requires to use your personal data for purposes other than those established in this privacy policy, you will be notified in writing, telephone, electronic or by any other optical, sound, visual or other available means (now or in the future).You will be informed about the new purposes for which your information is intended to be used, with the purpose of obtaining your authorization. 

1. How do we protect and store your information?

Your personal data is protected based on the principles of lawfulness, consent, information, quality, purpose, loyalty, proportionality, and responsibility, which are stipulated in the Law. 

In PV Dental Healthcare we have implemented policies and mechanisms that protect your personal information in an administrative, technical, and electronic way, to avoid losses, incorrect uses or unauthorized access, publications, modifications, or destruction. These privacy practices are brought to give you the proper protection, privacy, and confidentiality that your personal information deserves. However, PV Dental Healthcare does not guarantee that, due to hardware or software failures, or other circumstances beyond its control, third parties’ access or make unauthorized use of such data. 

In some cases, certain information may be stored in our database, even if you delete your user account, until legal actions that may arise from our relationship are extinguished, in which case they will be kept exclusively for effects of the responsibilities emanated from its treatment or as required by Law. 

The personal data in the possession of PV Dental Healthcare, will be automatically eliminated through the destruction of documents and elimination of electronic files, apart from the personal data that is part of the clinical record, since these will be kept in accordance with the requirements established in the Official Mexican Standard «NOM-004-SSA3-2012 of the clinical record.» 

1. How can you exercise the rights of access, rectification, cancellation, and objection (“ARCO”)?

We want you to freely decide what information you share with us, for which, and in accordance with the provisions of the Law, you can access, rectify and cancel your personal information, as well as oppose the disclosure of these information through the procedures that PV Dental Healthcare has implemented in the Site and through our Personal Information Protection Department. 

For a better understanding, we explain the ARCO rights below: 

• Access: You have the right to know what personal information we have about you, what we use it for, as well as the generalities of such treatment.
• Rectification: It is your right to request the rectification of your personal information if it is incorrect, outdated, or incomplete.
• Cancellation: You have the right to delete your information from our records or databases when you consider that it is not being used in accordance with the principles, duties, and obligations of law.
• Opposition: You can object or request the ceasing of the use of your personal information and data for specific purposes.

For the exercise of any of the ARCO rights or the revocation of the consent that you have granted us, you must submit a written request to our Department of Protection of Personal Data, to the following email: pvdentalhealthcare322@gmail.com in which we will attend and resolve your request in accordance with the provisions of the Law. As established in Article 29 of the Law, the ARCO application you submit must contain at least the following: 

• Your name and address, or other means to communicate the response to your request.
• Documents proving your identity or, where appropriate, the legal representation.
• The clear and precise description of the personal information of which you want to exercise any of the rights (reason for the request);
• In the case of rectification of any of your personal information, you must indicate the modifications to be made and provide the documentation that supports your request.
• Any other element or document that facilitates the location of personal information, as well as any other document required by the Law at the time of the application being submitted.

If a third party submits such request on your behalf, the legal representation must be proved by means of a power of attorney signed before two witnesses or public instrument and must also attach a copy of valid identification belonging to both the holder of the personal data and the legal representative. PV Dental Healthcare will notify the determination adopted within a maximum period of 20 (twenty) business days, counted from the date on which the request was received, so that, if appropriate, it will be effective within 15 (fifteen) business days following the date on which the response is communicated. 

PV Dental Healthcare may deny the exercise of ARCO rights, in the following cases: 

• When you are not the holder of the personal information, or you have not duly accredited the representation of the holder.
• If your personal information or data is not in our database.
• When the rights of a third party are injured.
• When there is a legal impediment or the resolution of a competent authority that restricts your ARCO rights.
• When the rectification, cancellation or opposition has been already made.

The answer to your request could be partially negative, in which case PV Dental Healthcare will respond to the request only partially. Not in all cases we will be able to attend your request or conclude the use of your information or data immediately, since it is possible that for some legal obligation, we will need to continue treating your personal information. Likewise, you should consider that for certain purposes, the revocation of your consent will imply the end of your relationship with us, and therefore, the suspension of our services. 

You may register in the exclusion list, so that your personal information and data is not processed for secondary purposes, marketing, advertising, or commercial prospecting purposes, by sending an email to the following email address pvdentalhealthcare322@gmail.com  

1. Use of Cookies.

Cookies and/or similar technologies are small pieces of text used to store and receive identifiers and other data on computers, phones, and other devices. This allows us to provide, protect and improve the operation of the Site, identify the preferences of the users, and customize the content. Cookies and similar technologies allow us to monitor user’s behavior online. We use the information obtained to help us optimize our Site settings and improve your user experience. 

Your device will accept cookies and/or similar technologies and allow automatic collection of data unless you change the default settings. Most devices allow you to manage your cookie preferences. You can adjust your device to reject or delete cookies. If cookies of the Site are disabled, certain functions may be restricted. PV Dental Healthcare uses «cookies» and similar technologies for the following purposes: (i) Determine the popularity of a content; (ii) Analyze the traffic of the Site and, (iii) Site usage, schedule, and time. 

1. Updates to the Privacy Notice.

PV Dental Healthcare reserves the right to modify and/or update this privacy policy at any time, to meet new legislation, case law, internal policies, as well as new requirements for the proper functioning of the Site, customer services and provision of our services. 

If we make significant changes, we will notify you of the changes through our Site and/or through email. To the extent permitted by law, when you continue using the Site or hiring our services after such notification, it is understood that you have accepted the updates of the privacy notice. We recommend that you periodically review this privacy notice to obtain the latest information about our policies. 

1. Acceptance.

All processing of your personal information and data is subject to your consent as the holder, except for the exceptions established in the Law and its Regulations. In accordance with article 8 of the Law, by the simple fact of not expressing opposition when reading this privacy notice, the processing of your personal data in all its terms is tacitly consented, except those that require your express consent in terms of the Law. 

By sharing your information with us, by using the Site, and by hiring our services, it is understood that you have reviewed, read, and accepted the terms of this privacy policy. Also, you declare that the personal information you provide to PV Dental Healthcare has been obtained in a free, informed, voluntary and unequivocal manner, also declaring you are of legal age. 

The express consent of personal data will not be necessary when such data is essential for medical care, prevention, diagnosis, the provision of health care, medical treatment or the management of health services, as long as the Holder is not in a position to grant consent, in the terms established by the General Health Law and other applicable legal provisions and that said data processing is carried out by a person subject to professional secrecy or equivalent obligation. 

1. INAI National Institute for Transparency, Access to Information and Personal Data Protection of Mexico).

If you believe that your right to the protection of your personal data has been harmed by any conduct or omission from us, or you presume a violation of the provisions set forth in the Federal Law on Protection of Personal Data Held by Private Parties, its Regulations and other applicable rules, you may file your disagreement or complaint with the National Institute of Transparency, Access to Information and Protection of Personal Data (INAI). For more information, we invite you to consult the official website www.inai.org.mx 

1. Contact.

For any questions or comments about our privacy policy, or if you need advice and/or require updating the personal information and data we have about you, please contact us via email at pvdentalhealthcare322@gmail.com and/or calling 322 22 2 53 59. 

If you send us an email, we will retain the content of the message, your email address, and your contact information to answer your request. 

Last update: December 1st, 2022.